Google is getting better at finding out which websites are getting “bad” links. Here’s a process that can help you identify if your website is going to be deindexed.
- Identify as many linking root domains as possible using various backlinks data sources.
- Check the ToolBar PageRank (TBPR) for all linking root domains and pay attention on the TBPR distribution
- Work out the percentage of linking root domains that has been reindexed
- Check social metrics distribution (optional)
- Repeat steps 2,3 and 4 periodically (e.g. weekly, monthly) and check for the following:
- A spike towards the low end of the TBPR distribution
- Increasing number of deindexed linking root domains on a weekly/monthly basis
- Unchanged numbers of social metrics, remaining in very low levels
via How to Check Which Links Can Harm Your Site’s Rankings | SEOmoz.
The key to this entire mess is to not get bad links in the first place. And you’re not going to get bad links if you build a website, optimize the tags, and try to get natural links. You only get bad links when you want to get bad links. Right?