There are at least four ways to create a worthless website but ignoring your customer, not thinking from their perspective tends to be tops on the “ignore” list.
Ignore user needs and usability. Don’t bother to define your users before you begin, either. Craft your content from your perspective, not theirs. Don’t create user funnels through the site to lead them in and engage them; they’ll find what they want eventually. via Web Sites – Four Ways to Create a Worthless B2B Website : MarketingProfs Article.