I like simple website designs without clutter. Clutter can be too complex and complexity can lead to less conversions.

You can’t fit everything on that first screen so you’re left with what’s most important. You give users one way in and one way to accomplish tasks. Believe it or not – most users actually prefer this. It makes it easier to complete the task we landed on your site for because there are fewer distractions vying for our attention. via Mobile sites people like.

If you’re going to redesign your website I recommend you look at keeping it simple and clean. Offer the user one or two options and that should help you increase your conversions.