Site-Seeker, like many Internet marketing companies, is highly versed in the trade of analyzing potential Internet volume based on Google keyword usage and website analytics. Combined with each of our client’s marketing research we can create Internet marketing strategies based on a few target markets. We know Internet metrics!
However, while we may have looked at website user information, we never truly bridged the gap between our research and our client’s buyers. That is until Rick Short opened my eyes to the process of creating buyer personas. Life at Site-Seeker hasn’t been the same since.
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